Online copywriting for your business
Hi, I’m Marie Allen of Web Clarity and I help business owners create persuasive, engaging content for websites, blogs, newsletters and social media.
Many business owners struggle with content.
Some enjoy writing and know what they want to say, but just don’t have the time to produce regular high quality content.
Others know what they want to say but don’t feel confident in their writing skills.
And some business owners don’t know what to say or how to say it!
But they all know that producing high quality content on a regular basis is really important if they want to market their business successfully in an online world.
Web Clarity offers a number of online copywriting services. From a one-off blog post, to a wraparound service for your website, blogs and email marketing. Check out my one-off and packaged services on my Work With Me page and if you would like to find out more you can contact me here or book a Zoom call.
I look forward to helping you grow your business.
Recent Blog Posts
Well here we go again! Businesses opening up after another lockdown. We’ve all learned a lot during the past very difficult year. About ourselves and about what’s really important in life. And perhaps about our businesses too. What’s really important to you and your clients? What have you learned from 2020? You might want to change your…
My first tip for persuasive writing is to keep it personal. Imagine you are writing for one person, one of your target clients, and then your writing will come cross as more natural and flowing.
My second tip is to avoid the “I” word! Make your reader the subject so that you are writing about them and their problems, which you can help with.
Marketing research consistently shows that email is the most effective form of online marketing. Email marketing is effective because you are talking to people who already have an interest in your business. In marketing terminology your email subscribers are your ‘Warm Leads.’ By sending emails to these people, who have already signalled an interest in what you…
Many small businesses are seeing a big reduction in visits to their website as a result of the Coronavirus epidemic. But there is another way to reach potential customers, which has nothing to do with your website and the vagaries of Google! Your email list. Email lists are proving soooo valuable to many businesses at this time. An obvious example is the…
Have you ever thought about how your potential clients decide which website to click on from their search results list? Business owners put lots of effort into getting a good search engine ranking, but even if your website is on Page 1, it doesn’t mean that people will actually click through to it. Typically they will…
1. Happy customers lead to more customers! Testimonials from satisfied clients are the most powerful way to persuade people to buy from you. Check out your customer feedback and testimonials. Are they displayed in a prominent place on your website? Are you using them on social media too?Have you gathered all the positive feedback you could? If not, get…