BT and ITV have collaborated on a series of adverts designed to help viewers through the Coronavirus crisis. They include tips on working from home with Clare Balding, and how to download podcasts with Rylan Clark-Neal.
The one I want to highlight is “Taking your business online.” This short video is fronted by Jake Humphrey, a presenter who sports fans will be very familiar with! In it he explains very well the things business owners need to think about to get their business noticed online. It is definitely worth a watch.
Three things to pick up on:
Email – if you’re going to email your customers as suggested, either do this individually or, if you email them as a group, make sure you use the BCC (blind copy) feature so that they don’t all see each other’s email addresses. This would be a major breach of GDPR! This is where an email marketing system (Mailchimp, Aweber etc.) comes into its own.
LinkedIn – if you want to set up or improve your presence on LinkedIn it’s very important to get your Profile and its headline right. Make sure your headline includes the keywords you want to get picked up for in searches.
Bespoke content – this is key to getting your message out online. Jake talks about writing helpful content such as ‘How to’ guides and blogs. If the idea of writing your own content scares the life out of you, do get in touch! Or check out my post “How to create blog posts that will attract new clients” to get started.