The website experience you give your visitors should be all about getting them to like and trust you. Building enough confidence in you to take that crucial next step and buy your service or product.
Three ways to do that:
About Page with passion and personality!
Make your About page interesting and professional, with a little bit of your personality, so you come across as a real person, not a faceless organisation. You don’t have to list all your jobs and qualifications, just those that are relevant to what you do now. Be sure to get across your passion for what you do, and how you can help your website visitors.
A professional headshot photo is essential so people can relate to you on a personal level. A short video is also great – the next best thing to actually meeting you!
Concrete Contact Details
Your Contact page should include your postal address and a landline phone number. Both these give your website visitors the sense of an established business. Also an email address linked to your website – avoid gmail and hotmail etc. which look amateurish. Most web domain providers offer up to 5 email addresses as part of the package.
Google likes these “concrete” contact details too.
Testimonials – Online Golddust!
Testimonials are absolutely crucial in persuading website visitors to buy.
Some experts say that, if all a website had on it was a bunch of strong testimonials, it would still be a very effective website!
Have them on every page of your website, in a sidebar or footer, and include some in your web copy. Also have a separate page listing them all. Include full name, date and business name, and a photo if you can. Video testimonials are great too!
Implement these three things on your website to ensure that it projects a professional and trustworthy business image.