What Is Atomizing?

“Atomizing” is the latest marketing idea to hit in the States.  The term “Atomizing” was coined by online marketing expert Todd Defren.  It means thinking about online content differently. Using your existing, high quality content in as many different ways, and reaching as many different audiences, as possible.  Forget the constant struggle to come up with new blog posts!  Focus on the really good stuff you’ve already got.  And promote and share it for all it’s worth!

How To Atomize

“Atomizing” takes things a few steps further!  It means breaking the content down into pieces and putting it back together in a meaningful way each time you post it. 

So it’s not about cutting and pasting the exact same words in lots of different places. It’s about using your content intelligently. Tailoring each piece of content to the platform, and to the audience who you think will see it there so that you get maximum value from it.

Some Atomizing Ideas

Jay Baer, another online marketing guru, has come up with 47 Tactics to Atomize Your Content Marketing!  A print article can be a series of tweets. A LinkedIn post can be a podcast.  

Check out my earlier post for 5 ways to use one piece of content to Get Full Value from it.  Newsletter article, social media posts, networking ’60 seconds’, LinkedIn post, video. 

Has this got you thinking about some different ways you could revive and reuse some of your existing content?