“E-mail marketing is almost 40 times better at acquiring new customers than Facebook and Twitter” Hubspot
98.4% of consumers check their email daily” Constant Contact
Email marketing is generally accepted as the most effective means of marketing. Which explains why every company you buy from wants to add you to their email list. And why our inboxes are constantly filling up!
An astonishing 205 billion emails are sent every day and that figure is only set to rise.
How can your business benefit from the power of email marketing?
Email Marketing for small businesses in a nutshell
Use an email marketing system, such as Mailchimp (free for up to 2000 subscribers), and send out regular emails which provide valuable information to your subscribers while promoting your business.
You need to make sure that your emails:
1. Get opened
2. They prompt your readers to take action – buy, sign up, share…..
Avoid immediate deletion with:
Maybe throw in an emoji to help it stand out!
The best time to send emails is after 10am to avoid the early morning email “purge” as people start their day. Send your emails any day from Tuesday to Thursday.
Ninja tip – keep a notebook for client questions
And finally….How do I get subscribers?
Develop a sign-up offer for your website and social media. Facebook paid ads work well for this.
The subscriber gets something valuable for free. You get their precious email address.
Hope this article will help you get started with your email marketing campaign.
Email marketing is the most effective way to market your business online.
According to Hubspot, email marketing is almost 40 times better at acquiring customers than Facebook and Twitter!
You are talking to people who have chosen to receive information from you. They are your “Warm Leads.” Make the most of that opportunity by giving them valuable, useful content. Then, when the time is right, they will buy from you, because you are the friendly, helpful expert they have got to know.
The Email Newsletter Formula
1. Feature article
Write your main piece of content about a topic that is of interest to your subscribers. This article should showcase your expertise and provide useful information and advice.
2. Secondary article
A short. less meaty piece about another topic. Maybe something that’s been in the news or a subject people are talking about. This could be the place to use some humour (with care!)
Having given your audience lots of valuable information, this is the place to promote yourself. Mention your current Special Offer, your next event, or a service you especially want to promote at this time.
When your subscribers need you…. they will come to you!
In these days of social media frenzy, email marketing is often overlooked. The fact is, email marketing is the most effective way to market your business online. According to Hubspot, email marketing is almost 40 times better at acquiring more customers than Facebook and Twitter.
Email Marketing: The 3 Guiding Principles
1. Use an Email Marketing System
Mailchimp is the most popular but there are others including Aweber and Constant Contact. These systems ensure that you meet regulations. This is especially important with the new GDPR coming into force in the UK in May next year. They also save you lots of time in keeping the admin effort required to a minimum.
2. Attract Subscribers with a Lead Magnet
The best way to persuade your website visitors to subscribe to your email list is to entice them with a Lead Magnet. You offer them something of value for free – an ebook, a checklist, a discount – to persuade them to give you their email address. You must make it clear in their confirmation email that they will now be on your email marketing list, and give them the option to unsubscribe.
3. Provide Great Content!
Keep your emails interesting and of value to your subscribers. Advice and hints and tips are always well-received. Also comment on recent developments in your industry and news items. Always keep in mind why your subscribers signed up and keep your content focused on what will be of interest to them. Use appropriate images to make your emails attractive and follow the Online Copywriting rules – keep it short and punchy with headings, bullet points and images to break up the text and make it easy to read.
And finally…… Don’t stress about Open rates!
A lot of your subscribers won’t read your emails! But they will see them in their inbox and this reminds them about you. For this reason always make it very clear who the email is from.
Your regular emails tell your subscribers that you are still in business, that you are reliable and that you are genuinely interested in helping your clients by putting out helpful content. When they need the service you provide you will be top of mind.
Also your email may open automatically on a smartphone or Ipad, so Open rates can be misleading. When your subscribers need you they will come to you!