The Power of an Email Newsletter

woman receives e-mail on mobile phone

Marketing research consistently shows that email is the most effective form of online marketing.

Email marketing is effective because you are talking to people who already have an interest in your business. They are your ‘Warm Leads’ in marketing-speak. And you are reminding them about your business, and how you can help them, on a regular and consistent basis.  So that, when they are ready to buy, you are top of mind. And ahead of your competitors!

90% of your potential clients are not ready to buy immediately

When potential clients first come across you, whether online or face to face, 90% of them are not ready to buy immediately.  But they are often happy to keep in touch and get to know more about your business over time. An e-newsletter gives you the opportunity to build relationships with your most likely purchasers.

The Money is in the List!

A list of past and prospective clients is an invaluable marketing asset.  Make full use of all those valuable contacts from networking meetings! If someone expresses an interest in your business, invite them to join your list.

You can make this more attractive by offering something of value in return for their email address. For example, a discount voucher, or a free e-book with useful tips and information.

An Email Marketing System will help you

An email marketing system like Mailchimp makes all this possible. And it helps you meet General Data Protection Regulations (GDPR) requirements too.  Mailchimp, and other email marketing systems, will provide an Unsubscribe option on all emails, which is a GDPR requirement.  You also must have the consent of anyone you add to your list, and you must display a Privacy policy on your website, explaining how you use the data which you hold about your subscribers.  More about GDPR and email marketing

If you think that writing and emailing weekly or monthly newsletters is too much of an overhead, why not start with a bi-monthly or quarterly newsletter?  Or get some help. Check out my email newsletter packages.

If you’d like to get started with or improve your email marketing here are a couple of other articles you may find of interest.

How to create emails that get results

How to create a successful e-newsletter

Get in touch if you’d like some help with an e-newsletter.

We look at email newsletters in more depth at my 5 Steps workshop.

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