The great thing about marketing your business online is that mostly it’s free. Or should I say, it seems like it’s free.
- Facebook, Twitter, LinkedIn – your account is free
- Adding blogs to your website – free
- Email marketing with Mailchimp. For lists of up to 2000 subscribers it’s free
So what’s the downside?
1. Eating up your precious time!
- Social media is highly addictive.You can easily waste many hours having fun on Facebook!
- Writing high quality content for web pages and blogs is very time-consuming
- Email marketing systems like Mailchimp are very powerful. But learning how to use them takes a while
2. Coming up with new ideas for content is stressful and difficult
It’s easy for new business owners to dive straight in, full of enthusiasm. They start to use lots of different online marketing tools to get their message out there. But, after an initial spurt of activity they quickly run out of steam. Short of ideas, and exhausted trying to keep up with it all while running a business!
Time to go Back to Basics
Have a Plan and Get Organised!
Work out the topics you want to cover in your blogs or emails in advance. Ideally for the next 6 months. Then there are no last-minute panics because it’s time for another blog post and you’ve no idea what to write about!
With the right system in place you can get lots more value from each piece of content you write.This is called Repurposing your content. Here are some ideas for repurposing a blog post:
- Use it as the main article in a newsletter
- Take “snippets’ from it and use them as social media posts
- Use it as a networking “60 seconds”
- Adapt it into a LinkedIn post
- Turn it into a video! Check out video creation platform Lumen5
Make sure you include links to your other blog posts and to pages on your website. That you are making full use of every piece of content you produce. And encouraging prospective clients to buy from you as they get to know, like and trust you.
I hope some of these ideas work for you. Let me know how you get on!