By Marie Allen
Have you given your website any love and attention recently? If not, it could be in need of a little TLC. Here’s my 6-point checklist for a loved and cared-for, super-successful website.
1. Have there been some changes to your business since your last website update?
If your answer is “Yes” make those updates now, so that your website truly reflects your business as it is today.
2. Are your contact details clear and easy to access – visible on every page?
You never know at what point in their web journey your prospects will want to contact you. Don’t risk losing them at that critical point, just because your contact details are hard to find.
3. Have you got photos of you on your site?
Photos (and even better video!) make your business human and encourage your prospects to make contact with you. Use them on your home page especially. Don’t limit it to a little photo on your About Us page.
4. Check that your website’s text is written in clear and simple English
The average reading age in the UK is 12. Make sure that your website text is written in short sentences and paragraphs using simple language. Avoid acronyms and industry jargon.
5. Is there a Call to Action on your website?
“SIgn up here” for something or “Call Me Now.” Ideally have a signup box on every page and offer something of value in return for their email address – an e-book, a free consultation etc. Once you have their email address they can be on your mailing list for ever!
6. Finally, check your links
Check that the links on your website still work. Also it is worth checking that any links to your website from other websites, blogs and social media are still valid too. Especially if your website has new pages or the layout has changed recently. You could be losing a lot of traffic!
Giving your website a little love and attention in this way will pay big dividends in attracting website visitors and converting them into clients.
And don’t leave it too long before you pay your website some attention again! Put a “Love My Website Check“ as a once-a-month fixture in your diary. You will definitely reap the rewards.