So you’re happy with the look and feel of your website, but you’re disappointed with the amount of business you get from it.
Lots of websites look nice and contain interesting information, but they don’t really grab their visitors’ attention. Visitors leave the website thinking “I’ll remember that business. I’ll come back later.” But usually they don’t!
They get distracted by other things. When they do get round to making a purchase decision they will have forgotten all about you.
You need a Call to Action!
Most of the people who show an interest in your service or product are not ready to buy now. Over 90% of them are just looking around and checking things out. The secret is to keep in touch with these potential buyers so that when they are ready to buy, you are the first person they think of.
That means that your website needs to grab some contact details from them, so you can keep in touch. Every page of your website needs a Call to Action.
You offer them something of value for free in return for their email address. This is called a Lead Magnet. Your offer can be a free:
- Hints and Tips sheet
- Email training course
- Discount voucher
Once they are on your email list keep them interested with a regular feed of high quality information in an easy-to-read, accessible style. You can use video too.
The Money is in the List!
It’s a marketing mantra that “The money is in the list!” These interested website visitors are your warm leads. Don’t lose them! Get them on your list with a compelling Call to Action and Lead Magnet.
Encourage interested website visitors to follow you on social media as well. Make sure your social media icons are in a prominent place on very webpage. Even better, plugins are available for WordPress websites to display your recent social media posts.
Contact me for a free ‘Call to Action’ consultation.