How to create a successful e-newsletter

Email marketing is the most effective way to market your business online.

According to Hubspot, email marketing is almost 40 times better at acquiring customers than Facebook and Twitter!

You are talking to people who have chosen to receive information from you. They are your “Warm Leads.” Make the most of that opportunity by giving them valuable, useful content. Then, when the time is right, they will buy from you, because you are the friendly, helpful expert they have got to know.

The Email Newsletter Formula

Start with a short, chatty Introduction to set the scene and to give the newsletter some personality (your personality!)

1. Feature article 

Write your main piece of content about a topic that is of interest to your subscribers. This article should showcase your expertise and provide useful information and advice.

2. Secondary article 

A short. less meaty piece about another topic. Maybe something that’s been in the news or a subject people are talking about. This could be the place to use some humour (with care!)

3. Promotion

Having given your audience lots of valuable information, this is the place to promote yourself. Mention your current Special Offer, your next event, or a service you especially want to promote at this time.

Wrap up with a short conclusion. Maybe mention next month’s articles as a teaser.
Remember to follow Online Copywriting Best Practice to make your newsletter easy to read online. Short sentences and paragraphs with headings, bulleted lists and images to break up the text.

When your subscribers need you…. they will come to you!

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