How can you make sure that your blog posts get picked up, read and acted on?
- Choose your topic with your audience in mind. Write about something that your target clients are interested in and give them lots of useful information. Show that you are an expert and that you are happy to share your knowledge. Demonstrating that you are genuinely interested in helping them.
- Give your blog a catchy headline. It needs to stand out so that people notice in in their search results and want to click on it. Get ideas from looking at the headlines in tabloid newspapers and glossy magazines. ‘How to’ blog posts and lists e.g. ‘3 ways to…’ are always popular.
- Make it easy to read on their phone, ipad or laptop. Break up your text using headings, sub headings and bulleted lists (great for the search engines too) and short sentences and paragraphs. Leave lots of white space (or breathing space!) Keep your language simple and cut out any unnecessary words. Short and sweet does the job!
- Don’t forget your Call to Action. Make it easy for your readers to take the next step, whether that’s to call you, make a booking, sign up for an offer….
How to Get Your Blog Picked Up by the Search Engines
It’s all about your keywords and keyphrases. Firstly and most importantly use them in the blog title. Then put them in your headings and subheadings and in your content. But don’t overdo it. Keep it natural.
The search engines are looking for:
High quality content that matches the search terms entered and answers the question being asked
Not sure how to start? Or you started a blog but now you’re stuck? Get in touch. I can help!