“E-mail marketing is almost 40 times better at acquiring new customers than Facebook and Twitter”   Hubspot

98.4% of consumers check their email daily”   Constant Contact 

Email marketing is generally accepted as the most effective means of marketing. Which explains why every company you buy from wants to add you to their email list. And why our inboxes are constantly filling up!

An astonishing 205 billion emails are sent every day and that figure is only set to rise.

How can your business benefit from the power of email marketing?

Email Marketing for small businesses in a nutshell

Use an email marketing system, such as Mailchimp (free for up to 2000 subscribers), and send out regular emails which provide valuable information to your subscribers while promoting your business.

You need to make sure that your emails:

1. Get opened

2. They prompt your readers to take action – buy, sign up, share…..

Inbox Impact

Avoid immediate deletion with:

• An engaging subject line (4-7 words)
• Clear information about who it’s from – best practice is a first name followed by a Company name (Marie at Web Clarity)
• Pre-header text – reinforcing your subject line message (5-8 words)

Perfect timing 

• Encourage your readers to get in touch with Calls to Action and lots of links to your website. At least 4 links per email
• Stick to the 80/20 rule for useful information versus promotional content
• Keep it personal. Include their first name and write as if you are talking to one person
• Keep it short – 3 topics at the most
• Keep it simple – picture, text, Call to Action
• Struggling for content ideas? Think about recent news – in your industry or local news. Any dates you can celebrate? Or answer your clients’ questions

Ninja tip – keep a notebook for client questions 

And finally….How do I get subscribers?