“E-mail marketing is almost 40 times better at acquiring new customers than Facebook and Twitter” Hubspot
98.4% of consumers check their email daily” Constant Contact
Email marketing is generally accepted as the most effective means of marketing. Which explains why every company you buy from wants to add you to their email list. And why our inboxes are constantly filling up!
An astonishing 205 billion emails are sent every day and that figure is only set to rise.
How can your business benefit from the power of email marketing?
Email Marketing for small businesses in a nutshell
Use an email marketing system, such as Mailchimp (free for up to 2000 subscribers), and send out regular emails which provide valuable information to your subscribers while promoting your business.
You need to make sure that your emails:
1. Get opened
2. They prompt your readers to take action – buy, sign up, share…..
Avoid immediate deletion with:
Maybe throw in an emoji to help it stand out!
The best time to send emails is after 10am to avoid the early morning email “purge” as people start their day. Send your emails any day from Tuesday to Thursday.
Ninja tip – keep a notebook for client questions
And finally….How do I get subscribers?
Develop a sign-up offer for your website and social media. Facebook paid ads work well for this.
The subscriber gets something valuable for free. You get their precious email address.
Hope this article will help you get started with your email marketing campaign.