Many small businesses are seeing a big reduction in visits to their website as a result of the Coronavirus epidemic. But there is another way to reach potential customers, which has nothing to do with your website and the vagaries of Google! Your email list.
Email lists are proving soooo valuable to many businesses at this time. An obvious example is the exercise instructor who is now offering online classes instead of in-person sessions. If they have an email list it is super-easy for them to contact lots of their clients, past clients and potential clients. So that they can quickly move their business to an online model.
Emails are also a great way to keep in touch with potential customers, even if money is tight and they’re not able to buy from you just now. Keeping alive that relationship with them through the hard times, will pay dividends in the long term. It builds trust. When they are in a position to buy what you offer, you will have the edge over other businesses who haven’t shown the same commitment.
But I don’t have an email list!
If you don’t have an email list, tools like Mailchimp make it easy to set one up.
And if you’ve got a list but haven’t sent an email for ages, don’t worry! We’re living through strange times and the chances are people will be delighted to hear from you!
Here are some of my blog posts on the subject of email marketing to help get you started:
Or check out my email newsletter services.