Many owners of startup businesses today wonder if they really need to invest in a website, when a free Facebook page seems to offer the same benefits.
A Facebook page gives you access to millions of internet users and if you can persuade a number of users to “like” your page then you can provide them with a constant flow of interesting information about your business. Why bother with a website?
Well firstly, as soon as those users who “liked” your page stop visiting it, or slow down the number of likes and comments they make on your posts, Facebook will start to take your posts out of their newsfeed. So your Facebook page no longer has the reach you want.
Secondly, the “brand experience” a Facebook business page gives is limited. It will have your logo, and posts and photos which reflect your brand, but it doesn’t give the full breadth of information about your business that a website does. The specific information a potential customer is looking for may not be there.
Thirdly, the search engines are far more likely to pick up a website that has been optimised correctly for SEO, than a Facebook business page. Your website can be tailored for the exact type of content your potential customers are looking for.
Finally and most importantly…
Your Facebook page can disappear!!
This is what happened recently to the Facebook page of social media magazine Social Media Examiner in the United States. It had over 380,000 fans!
You’ll be relieved to know it’s now back!
But the important thing to realise is that you need to own your online presence. And ownership is what a website provides.
Online marketing expert Mari Smith says,
“Facebook, Instagram, Twitter, etc. are all excellent ways to reach potential and existing customers and they are likely an important part of your marketing plan. But we don’t actually “own” any of our audiences there, which is why it’s key to use these channels to drive traffic back to our own website and to collect email addresses.”
As long as your website is secure (to stop those hackers getting to it) and backed up regularly, it won’t disappear!
A well-maintained Facebook business page can be a great marketing asset, but you can never own it. It belongs to Facebook while your website belongs to you.