As we move into the lazy, hazy days of summer hopefully you will have the opportunity to take your foot off the gas and recharge your batteries.
Summer can be the perfect time to take a fresh look at your business, and maybe a fresh look at your website and online marketing too.
Looking at things from a slightly different perspective can bring new insights and fresh thinking.
Here are a few ideas to help you get the benefit of a relaxed, summertime perspective:
Imagine visiting your website for the very first time
As someone who doesn’t know you and doesn’t know your business:
- How easy is it to find your contact details?
- Visit your About page. Does it read like a rather dull CV? Or does it brim with personality and explain why you are uniquely qualified to help the website visitor with their need or problem?
- Is it clear what people need to do if they are interested in what you offer? Or is it a website they leave without giving you the opportunity to follow up with them. Even if they loved it!
There should be a Call to Action on every page? Phone me or email me. Even better, an email signup box so you can add them to your email list and keep in touch with them.
Simple things but simple things that can make a huge difference to the success of your website in bringing you new clients.
Have you been thinking about blogging?
- Build your reputation as the expert in your field
- Provide standout content for social media
- Boost your SEO and bring more visitors to your website
The summer break is the perfect opportunity to think about content for your blogs and put a plan together for the next few months. Once you know what you want to write about and give yourself a schedule, a regular blog is no longer a big stumbling block but an achievable target.
Maybe incorporate it into an email marketing strategy too? (If you’re feeling ambitious this summer!)
Never got a handle on Google Analytics?
So you don’t know
- How many people are visiting your website
- How they found your website
- How long they stay on your website
This information is invaluable in deciding your online marketing strategy. Otherwise you are working in the dark! There are lots of tools available to get hold of this information in an accessible format. Native Google Analytics data looks pretty scary! Talk to your web developer when you’re back from hols. Or check out my blog post “Get Started with Google Analytics.”