Marketing research consistently shows that email is the most effective form of online marketing.
Email marketing is effective because you are talking to people who already have an interest in your business.
In marketing terminology your email subscribers are your ‘Warm Leads.’ By sending emails to these people, who have already signalled an interest in what you offer, you are reminding them about your business, and how you can help them. So that, when they are ready to buy, you are top of mind. And ahead of your competitors!
90% of your potential clients are not ready to buy immediately
When potential clients first come across you, whether online or face to face, 90% of them are not ready to buy immediately. But they are often happy, or even keen, to keep in touch and get to know more about your business over time. An e-newsletter gives you the opportunity to build relationships with your most likely purchasers.
The Money is in the List!
A list of past and prospective clients is an invaluable marketing asset. Make full use of all those valuable contacts from networking meetings! If someone expresses an interest in your business, invite them to join your list.
You can make this more attractive by offering something of value in return for their email address. For example, a discount voucher, or a free e-book with useful tips and information.
An Email Marketing System will help you
If you think that writing and emailing weekly or monthly newsletters is too much of an overhead, why not start with a bi-monthly or quarterly newsletter? Or get some help. Check out my email newsletter packages.
If you’d like to get started with or improve your email marketing here are a couple of other articles you may find of interest.
Get in touch if you’d like some help with an e-newsletter.
We look at email newsletters in more depth at my 5 Steps workshop.