1. Keep it personal
My first tip for persuasive writing is to keep it personal. Imagine you are writing for one person, one of your target client. and then your writing will come cross as more natural and flowing.
2. Check for the “I” word
My second tip is to avoid the “I” word! Make your reader the subject so that you are writing about them and their problems, which you can help with.
- Are you looking for x?
- Do you struggle with y?
This way your reader will feel that you are genuinely interested in them, and be keen to read on and find out more.
A simple rule to follow is four “you’s” for every “I”.
3. Use Persuasive ‘Power’ words!
Tip number three is to use some words with real impact! Simple but powerful they really work. These ‘Power’ words include:
These are words which encourage readers to engage with you. We all love things to be ‘free,’ and ‘easy!” Or they are words which encourage your readers to like you – a word of thanks always goes down well. See the full list here.
Getting the words right is of course just part of the persuasion process. You also need to make sure that:
- Your readers trust you
- They understand how you help your clients
- They know exactly what to do as a result of being persuaded because there is a clear Call to Action!