People don’t read websites! Well, not in the same way that they read books and hard copy documents. Most people scan the pages of a website, searching speedily for the information they are interested in. Especially when viewing it on a mobile phone.
It is therefore very important that the copy on your website is easy-to-read and scannable. Concise, waffle-free web copy will have more impact and engage your website visitors for longer.
Website content also needs to be written with the search engines in mind, using the right keywords and phrases. So that it ranks well in the search engine listings and attracts your ideal clients.
Marie is an experienced Online Copywriter creating online content which meets Online Copywriting Best Practice guidelines and which is optimised for the search engines.