Last November Google published its “Page Quality Rating Guidelines.”
Google tends to be pretty cagey about how it works out which web pages rank well in the search engine rankings, and which don’t. So when it publishes some guidance it is worth taking note!
Here are the key points for small business websites:
1. Don’t be stingy with your Contact Information
An impersonal contact form is not always what the website visitor wants. Provide an email address, a phone number, a physical address and your social media details to keep Google (and your website visitors) happy.
2. Keep your “hero” content up-to-date
There’s nothing wrong with having some key pages of content that don’t change much over time, but do make sure you keep them up-to-date, and refresh them occasionally. And check for broken links. (Google hates links that don’t work!)
3. Watch out for typos, spelling mistakes and bad grammar
Immediate black mark as far as Google page rank is concerned!
4. Don’t cut and paste
Google will pick up any content that has been copied, even if superficial changes have been made so that it looks different from the source.
It’s OK to quote from other sources though, as long as you credit the author.
5. And finally…….
It’s not about looks!
Videos of cute kittens are fun but what Google really wants to see on your website is a good quantity of quality content, written with a high level of expertise and authoritativeness.
Follow these guidelines to get the best possible search engine ranking for your website.