The Google rankings can seem like a bit of a lottery. Some business owners spend a lot of time and money on a stunning website, but it doesn’t rank well at all. Others build their own cheapie website, perhaps not the most attractive website, and it shoots to the top of the rankings within a few weeks.
A lot depends on how competitive the market is for your type of business. But equally, a lot depends on whether Google can easily find out what it needs to know about your business. Most importantly:
- The product or service you offer
- Your location
These two things are your “keywords” (to venture into SEO-speak for a moment!) SEO stands for Search Engine Optimisation. Google wants to see these keywords in your text, for example:
- I am an accountant based in Dorking, Surrey……
- I run a beauty salon in Crawley, Surrey
- I’m a massage therapist based in Horsham, West Sussex
- Visit my office/salon/studio in Location
- Free parking at my office/salon/studio in Location
And Google especially likes to see these keywords in your headings, for example “How We Help Businesses in Location.”
If you want to rank well in local searches use the Location word throughout your website’s text, wherever it fits in a natural way. For example, if you post case studies or testimonials on your website, include the location as well as the name.
Your Website Pages
Have a different page for each product or service you offer to make it clear and easy for Google, and your website visitors. And so that you can load up each page in a natural way with the right keywords for that page. So, the beauty salon’s website would have a separate page for Nails, Facials, Body Treatments etc.
If your website’s not ranking well on Google check through your text and headings to see if your keywords are appearing often enough. Be aware that if you make any changes it will take a few days for Google to pick them up.
Do you need an SEO Audit?
Still struggling to get noticed on Google? Get in touch for an SEO audit of your website.