Web copy needs to be clear, easy to read, persuasive and compelling.
People don’t read websites! Well, not in the same way that they read books and papers. In fact they don’t actually read web pages at all! They scan the text, looking for the information they are interested in. Especially when viewing the page on a mobile phone.
Web text which is written in an easy-to-read style and kept concise and waffle-free will have more impact and engage your website visitors for longer.
Website content also needs to be written with the search engines in mind, using the right keywords and keyphrases to attract your ideal clients.
Marie is a trained Online Copywriter creating online content which meets Online Copywriting Best Practice guidelines and which is optimised for the search engines.